Every business wants to grow and prosper. To do this, they will need to makerket their services and products online. NFC marketing can supplement digital and online marketing strategies, making it a viable option for businesses.
Additionally, it uses proximity marketing to allow people interact at close distances with certain embedded with NFC tags. Customers can then access marketing materials encoded in the tag after they have interacted with them. For instance, NFC tagify technologies like QR codes can be useful in supplementing and improving any marketing campaign. Here are other NFC benefits to help you improve your marketing campaign.
Improve Engagement
NFC labels can be integrated into products and stores to increase customer engagement. To illustrate, NFC stickers can be embedded into clothing labels to allow customers to tap the label to view additional information. When they tap the tag, they can see matching clothes or other colour schemes.
NFC can also allow customers to interact with you by showing videos about your brand and products. Samsung demonstrated this feature in phones by instantly sharing content with NFC. NFC posters were used as a way to display the feature
Create Interactive Campaigns
It is possible to increase engagement via digital business cards as well as NFC tags embedded in products and shops. NFC stickers are a great way for marketers to create interactive advertisements. The stickers can be tapped to give information such as video clips of the product and location details. Participating in interactive campaigns can be rewarded with vouchers.
Provide reviews and ratings
Online shopping is the only way people can see reviews. This is what makes it different from shopping in stores or malls. People can be influenced by positive reviews to purchase a product. Converesly, negative reviews can lead people to avoid the product. You can improve you reviews online using an NFC sticker. If the customer does not have internet access, but wants to see reviews, even a screenshot of a great review will work. To know more about NFC, here is an infographic from NFC Tagify.
