When running a business, especially retail, many things should be taken into consideration. Generally, finances, staffing, and business premises are among the vital factors that come first, then thinking of target customers and how to deliver the best customer experience comes second.
However, many fail to give importance to sales promotions, which can effectively help in marketing products, resulting in maximization of profit. Naturally, attracting potential customers is one of the primary goals for many businesses, and it is possible through sales promotion.
Many shoppers are enticed to buy from stores offering discounts, price-off deals, and other incentive tools. Such marketing activities are challenging to ignore due to their ability to stimulate customer purchasing decisions.
Although it has been around ever since the beginning of commerce, its basics are practically the same. Nevertheless, various strategies and ways have made sales promotions sophisticated over time, further improved by technology.
Without effective sales promotions, it is highly likely to lose customers to various rival businesses.
In contrast, having an effective one can provide an excellent experience for customers and benefit the business in the long run. Chances are, they will remain to be loyal and more likely to recommend the store to acquaintances, friends, family, and work colleagues.
As the competition increases, it is imperative to ensure that a business can provide a sales promotion besting other competitors. In that case, SOLUM’s Newton is the key to enhancing sales promotion execution.
An electronic shelf label can immediately change the price and promos on any product. The esl wireless saves printing costs and time from manually creating paper price tags, promos, and even posters.
Such traditional price labels are commonly placed in metal shelf label holders, which sometimes lead to falling and loss, resulting in unhappy shoppers. It is something a retail business would want to avoid.
Furthermore, SOLUM’s Newton for sales promotion has additional innovative features that will surely take a retail business to another level.
Want to find out more? Check out this infographic from SOLUM and learn why Newton is the key to sales promotion.